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10 Best AI Tools for Social Media (November 2023)

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Social media use only continues to grow, meaning so does the amount of valuable data and insights available to companies of all sizes. Social media strategies are crucial for any business looking to secure a spot in the AI-driven future. Any business that does not have one will undoubtedly fall behind. 

With the rise of artificial intelligence (AI) technology, social media provides us with insights no human or group of humans could ever achieve. There are many AI tools on the market that help with social media management, content creation, analysis, advertisements, and much more. 

AI can take over many of the social media tasks that are time consuming and monotonous, freeing up teams to focus elsewhere. This time could then be used to organically interact with customers, plan multimedia campaigns, or work on larger projects. 

Let’s take a look at the 10 best AI tools for social media: 

1. Flick

Flick is a tool that enables you to create social media content faster and at scale. Users can craft highly personal and on-brand captions 10x faster than before.

Don’t let the hassle of caption writing get in the way of your content creation. Get uniquely-crafted captions, as if you had a personal copywriter at your service.

Flick's AI Social Media Assistant is a marketing tool that helps you speed up the brainstorming, writing, and planning process for Social Media. Instead of spending hours coming up with content ideas, the Assistant can help you generate original and engaging content ideas based on the topics you enter within seconds.

It'll help you become an expert copy-writer without the years of training. Crafting killer captions can be challenging, but the Assistant helps you do more in less time, within your own unique voice.

The tools are wrapped within the ‘Content Planner', a dedicated space for your ideas, whether they’re fully fleshed out or just a working title. This can help you organize your thoughts better and create more cohesive content.

Some of the additional functionalities offered include:

Scheduling – Your time and headspace are precious. Make planning, creating and publishing your content less stressful, with a reliable and easy-to-use Scheduler.

Hashtags – No more shooting in the dark. Start reaching more people when you post, and tailor your hashtags to improve your performance.

Analytics – It's easy to lose track of what's working on Social. Get the clarity and confidence you need to make the right decisions.

Read our Flick Review or visit Flick.

2. Content Studio

Content Studio offers a simple yet powerful all-in-one social media tool for agencies, brands, and marketers. Instantly create Instagram captions, Tweet ideas, inspirational quotes, rewrite content, and never run out of content ideas.

Save time and overcome writer’s block through AI-generated captions and images for your social posts. Use pre-made templates to create quality content for Tweets, Instagram captions, etc.

Increase the visibility of your post by having the AI suggest relevant and trending hashtags for your content. Some users may also appreciate the emoji feature, where the AI creates visually engaging posts by analyzing the text's tone and adding appropriate emojis.

One feature most users will find helpful is that you can instantly create incredible images for your social post by simply giving textual descriptions to the AI bot.

Read our Content Studio Review or visit Content Studio.

AI Caption & Image Generator for the Best Social Media Posts

3. Lately

For those looking to implement AI into their social media strategy, one of the top options is Lately. This AI tool enables you to recognize context from a larger collection of content, which can then be used to create social media posts that promote it. 

Lately also offers a dashboard of social media tools that can be used for tasks like scheduling and social media project management. Besides these, you can use Lately to analyze metrics on social pages, which helps you determine the best posting times to achieve a wider and more engaged audience. 

Here are some of the main features of Lately: 

  • Dashboard of AI social media tools
  • Generate multiple tweets at once related to URL, documents, or information
  • Schedule social media posts
  • Analyze metrics across channels 
Getting Started with Lately

4. Socialbakers

Another top AI tool for social media is Socialbakers, which is an AI-driven social media management platform that carries out advanced audience insights, influence marketing discovery, and an impressive tracking dashboard and content feed. With the unified content feed, you can see all posts on all of your platforms. You can also view an analytics dashboard and smart scheduling tools that suggest optimal posting times. 

Here are some of the main features of Socialbakers: 

  • Influencer dashboard tool
  • Advanced audience insights
  • Smart scheduling and optimal post times
  • Multi-channel management
How to Use Socialbakers for Social Listening

5. Heyday

Heyday is a good option for those wanting to use AI to create content for their bots. This conversational AI tool for social media interacts with humans in real-time. It allows customer service agents to carry out the highest-value interactions while also improving the user experience. Besides answering queries, Heyday also uses natural language processing (NLP) and natural language generation (NLG) to customize product recommendations and make sales. 

Here are some of the main features of Heyday: 

  • Creates content for bots
  • Interacts with humans in real-time
  • Enables high-value interactions for customer service agents
  • NLP and NLG 
Heyday by Hootsuite in 90 Seconds

6. Wordstream

Another top AI social media tool is Wordstream, which is an AI-based program designed to improve ad performances with machine learning (ML). Wordstream assesses PPC ads across social media networks while also offering data-driven recommendations. The tool is useful for businesses of all sizes, including those involved in online sales and marketing. 

Businesses can use Wordstream to determine the effectiveness of PPC campaigns, as well as to scale, train teams, and drive online growth. 

Here are some of the main features of Wordstream: 

  • Improves ad performances with ML
  • Assesses PPC ads across channels
  • Analyzes success of PPC campaigns
  • Helps companies scale
WordStream Advisor

7. Cortex

Cortex is a great AI social media tool for those looking to share optimized content. The tool recommends when and how often to post based on your historical metrics, and it also generates detailed analyses of competitors. 

Similar to other platforms, Cortex offers a dashboard with an interface highlighting posts and your social schedule. After creating a post, Cortex uses historical post data to suggest when you should post. It also identifies the colors that are most engaging to your audience when uploading one or more photos, helping you make the best decision. 

Here are some of the main features of Cortex: 

  • Recommends when and how often to post
  • Detailed competitor analysis
  • Post and social schedule dashboard
  • Analysis of image colors

8. QuillBot

QuillBot is another option for those looking to repurpose existing content into their social media strategies. This AI social media tool enables you to summarize and paraphrase existing content into brand new versions, meaning it can help create fresh content for online newsletters and social media platforms. 

It is considered one of the best rewriter tools on the market, and it can be used on any web browser or text editor like Microsoft Word and Google docs. When rewriting content, QuillBot makes sure to identify the most important information while still retaining the context of the content. 

Here are some of the main features of QuillBot: 

  • Repurpose existing content for social media
  • Compatible on multiple web browsers and text editors
  • Retains original context when rewriting
  • Vocabulary enhancement
Paraphrase with QuillBot and make writing painless today.

9. Linkfluence

An AI-based social media management tool, Linkfluence enables you to monitor and analyze all of your social media channels. It also provides valuable social insights that help you understand your audience. Linkfluence achieves these insights by leveraging the massive amount of data produced by social media users each day. 

The AI social media tool also measures the evolution of your brand identity on social media before establishing smart objectives, as well as predicts and analyzes customer trends. 

Here are some of the main features of Linkfluence: 

  • Monitors and analyzes social media channels
  • Assess social media data produced by users
  • Measures evolution of brand equity
  • Smart objectives for your business
Linkfluence Search - the easiest search engine for discovering market trends and brand insights


10. HelloWoofy

A cloud-based social media management platform for all types of businesses, HelloWoofy enables users to automate social media marketing. It offers many beneficial tools like content management, smart scheduling, campaign management, and more. You can use the AI social campaign scheduling tool to create and schedule campaigns on a weekly, bi-weekly, monthly, or custom interval. 

HelloWoofy is compatible with all of the top social media platforms, including Twitter, Facebook, Instagram, and TikTok. 

Here are some of the main features of HelloWoofy:

  • Autocomplete blog or social media posts
  • Schedule posts to major platforms
  • Transcribe words from graphics into social media posts
  • Add engaging emojis automatically
It's Like Having A 24/7 Social Media Manager

Alex McFarland is a Brazil-based writer who covers the latest developments in artificial intelligence. He has worked with top AI companies and publications across the globe.